Interactive product placement system and method therefor

ABSTRACT

method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No. 14/292,423 filed on May 30, 2014 and entitled “INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR,” which is a continuation of U.S. patent application Ser. No. 14/042,477 filed on Sep. 30, 2013 (now U.S. Pat. No. 8,782,690), which is a continuation of U.S. patent application Ser. No. 13/762,184 filed Feb. 7, 2013 (now U.S. Pat. No. 8,549,555), which is a continuation of U.S. patent application Ser. No. 13/605,892 filed on Sep. 6, 2012 (now U.S. Pat. No. 8,533,753), which is a continuation of U.S. patent application Ser. No. 12/363,713 filed on Jan. 30, 2009 (now U.S. Pat. No. 8,312,486), which claims the benefit of U.S. Provisional Patent Application No. 61/024,829 filed on Jan. 30, 2008; the entirety of each of the aforementioned applications is hereby incorporated by reference.

TECHNICAL FIELD

The invention relates generally to interactive video broadcasting, and, more particularly, to placement of products in video broadcast for interactive purchase.

BACKGROUND

It is well-known that video may be broadcast or provided through a number of media, such as television, the Internet, DVD, and the like. To finance such video broadcast, commercial advertisements are often placed in the video. Commercials, however, require that the video be momentarily interrupted while the commercial is displayed. Not only is that annoying to viewers, but modern technology has developed digital video recorders (DVR's) that allow video programs to be pre-recorded, and when viewed, to fast-forward through commercials, thereby defeating the effectiveness and, hence, value of commercials. When commercials are de-valued, costs are not adequately covered, and as a result, broadcast service quality suffers. In many cases, costs are made up by charging viewers for the video service.

Therefore, what is needed is a system and method for advertising commercial products in such a way that they are not annoying and do not interrupt a video production, prompting a user fast-forward through them.

SUMMARY

The present invention, accordingly, provides a method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is displayed about the selected product; and the viewer is enabled to purchase the selected product.

More specifically, the invention comprises a web-based rich media software application allowing non-technical end-users the ability to easily create full frame interactive media overlays into the video production which has been encoded with pre-defined cue points that request immersive full motion video interactive overlay elements from an ad-server,

The cue points are utilized to trigger pre-defined advertising events stored and indexed with metadata in an ad server or other database. By way of example, an advertising event may include the extraction of a single video frame or a series of frames of the encoded video production, which m turn becomes the interactive advertisement that is triggered by the pre-set cue point and presented to the User as a seamless advertising/entertainment experience.

Once the cue point triggers an event, the system calls the specific advertisement into the video player and seamlessly overlays the initial video production with the enhanced interactive product ads. The ad is displayed for a predetermined life cycle, such as 5-10 seconds. Once the life cycle of the ad expires, or the ad is clicked or presented to the end user, the advertisement will destroy itself, leaving the viewer with the impression that there was never a break in the viewing experience.

In conjunction with the integrated overlay advertisements, the process of the invention is supplemented with an information and product integrated timeline residing under the video production. At the triggered cue point, watermarked icons/logos appear under the video production. Users can interact with the icons to garner more information about a particular character, location, or advertisers at a specific point in the feature presentation, employing the same aforementioned calls.

BRIEF DESCRIPTION OF THE DRAWINGS

For a more complete understanding of the present invention, and the advantages thereof, reference is now made to the following descriptions taken in conjunction with the accompanying drawings, in which:

FIG. 1 is a high level block diagram of an interactive product placement system embodying features of the present invention;

FIG. 2 exemplifies a flow chart illustrating control logic for implementing features of the system of FIG. 1;

FIG. 3 exemplifies an application of an interactive video editor embodying features of the present invention;

FIG. 4 exemplifies an application of an interactive video player embodying features of the present invention;

FIG. 5 exemplifies a product placement timeline embodying features of the present invention; and

FIG. 6 exemplifies an interactive product placement. embodying features of the present invention.

DETAILED DESCRIPTION

In the following, discussion, numerous specific details are set forth to provide a thorough understanding of the present invention. However, it will be obvious to those skilled in the art that the present invention may be practiced without such specific details. In other instances, well-known elements have been illustrated in schematic or block diagram form in order not to obscure the present invention in unnecessary detail. Additionally, for the most part, details concerning the Internet, HTTP, XML, PHP, FLV, and the like have been omitted inasmuch as such details are not considered necessary to obtain a complete understanding of the present invention, and are considered to be within the skills of persons of ordinary skill in the relevant art.

It is noted that, unless indicated otherwise, all functions described herein may he performed by a processor such as a microprocessor, a controller, a microcontroller, an application-specific integrated circuit (ASIC), an electronic data processor, a computer, or the like, in accordance with code, such as program code, software, integrated circuits, and/or the like that are coded to perform such functions. Furthermore, it is considered that the design, development, and implementation details of all such code would be apparent to a person having ordinary skill in the art based upon a review of the present description of the invention.

Referring to FIG. 1 of the drawings, the reference numeral 100 generally designates an interactive product placement system embodying features of the present invention. The system 100 includes a video server 104 and an ad (i.e., “advertisement”) server 106 coupled together via a communication information network effective for video streaming, such as the Internet, 110. An interactive video editor 102 is coupled via the Internet 110 to the video server 104 and ad server 106 for creating immersive interactive advertisements in conjunction with video productions displayed by the video server. An interactive video player 108 is coupled via the Internet 110 to the video server 104 and ad server 106 for displaying video productions from the video server 104 and ads from the ad server 106 in accordance with principles of the present invention.

FIG. 3 exemplifies an application of the interactive video editor 102 for enabling non-technical ad representatives to create an immersive interactive advertising experience for users. The editor 102 defines the properties, interactive elements, visuals, and motion of the ad element stored in metadata and XML format and packaged with the ad file. The editor 102 is a rich media application comprising tools, a user interface, and backend connections to the ad server 106. The following lists, by way of example and not limitation, some preferred features of the editor 102:

File: Open

Save: Save an iteration of video project file.

Export: Export in all applicable compiled final production ready formats.

Properties: Set campaign name, lifespan and essential metadata ad formats.

Assign Path., Create guideline to animate overlay object end to end over.

Set Key: Assign animation key frame.

Four Corner Pin: Pin vector points to set start and end frames over underlying video production,. Corner Pin effect distorts an image by repositioning each of its four corners. Use it to stretch, shrink, skew, or twist an image or to simulate perspective or movement that pivots from the edge of a layer.

The interactive video editor 102 also enables layers to be added to the video production. More specifically, an overlay element allows users to see an underlying video preview. The first layer on the bottom forms a base layer, and anything layered on to of that at least partially obscures the layers underneath it.

Still further, the interactive video editor 102 includes a tool kit, comprising the following:

Pen: freeform drawing tool used to define shape

Shape: Set of predefined shapes to use as interactive element

Paint Brush: tool allowing more freeform element creation

Erase: Remove excess erase tool allows you to remove portions of shapes or lines with precision. You can change the size and shape of the eraser as well as the portions of any shape you want to erase by adjusting the options

FIG. 4 exemplifies an application of the interactive video player 108 configured with the capabilities to read, display, and interact with code supplied by the corresponding application of the interactive video editor 102. The player 108 is a rich media application comprising tools, a user interface, and backend connections to the ad server 106.

As shown in FIG. 4, the video player 108 advertises a and in an overlay as it moves along a motion path. Also shown are an ad icon/logo for the card in a Timeline under the video display, and under the ad icon/logo, a calling cue point corresponding, to a respective icon/logo above it. Optionally, under the calling cue points are episodes of the video production being watched. While the timeline is shown positioned beneath the video production, it may be positioned along the top, left, or right margins of the video production.

FIG. 2 is a flow chart exemplifying steps in the operation of the invention. In step 202 operation begins, and in step 204 a request is generated by the video player 108 (per input from a user) for a video production and transmitted to the video server 104. In step 206, the video server 104 receives the request for a video production and, in step 208, the video server 104 locates the video production and transmits it to the video player 108. In step 212, the video player 104 begins playing the video production until a cue point is triggered in step 214. Upon triggering the cue point, execution proceeds to step 216 wherein the video player generates and transmits to the ad server 106 a request via HTTP POST requests for an ad, and includes with the request a cue point name and video ID into which the ad will be placed. The following exemplifies a request generated at step 216:

FLVPlayback.addEventListener(Video.CuePoint, function( ) { Var request = new URLRequest(“filename.php?func=advertisment&movie_id=”+movie_id+“&cue_point=” + this.cuePointName); }

In step 218, the ad server 106 receives the ad request and, in step 220, the ad server 106 locates the requested ad and transmits the ad to the video player 108. The ad requests are made form the player application via HTTP POST requests. The response from the ad server or other database will be a small XML that gives he path of the ad, length, and any other information that's related to the ad. The player reacts to events signaled by the cue points request and will execute actions defined inside the event trigger instructing the player with the ad parameters, e.g., king of ad file requested, the action to take, e.g., pause, lifespan, effect, specifics coordinates of the overlaid ad, and the like, as well as any other custom defined configurations.

The following exemplifies simple cue point metadata, which is generated by the video editor 102 and stored with the advertisement:

CUE POINT TIME NAME ACTION DURATION URL PATH 1:54.02 soda_can Fade In 10 sec. http://yoururl.com/ad 2:02.06 pizza_box Motion Path 10 sec. http://yoururl.com/ad 9:02.04 sneakers Glow  5 sec. http://yoururl.com/ad

In step 222, the video player receives the ad with an interactive link which a uses may select and click on to obtain further information about the product being advertised, and optionally purchase same. The ad is then displayed as either or both an ad with the link as an overlay on the video production in step 224, or in step 226 as a calling cue point for the ad and link in an icon or logo in a timeline below the video production. In step 224 the ad is displayed for the duration indicated in the cue point data, as exemplified above. The icon or logo in the timeline of step 226 may remain in the timeline as long is space permits, that is, until space is needed for a icon or logo of a subsequent icon or logo.

In step 228, a determination is made whether the video production is complete. If the video production is not complete, execution returns to step 212; otherwise, execution is terminated as step 230.

FIGS. 5 and 6 provide additional visual examples of interactive overlay and timeline ads, in which the video player 108 seeks cue points set in the video content triggering an ad event requesting either a timeline advertisement or an embedded live overlay advertisement. More specifically, FIG. 5 exemplifies how timeline information and advertisement offers directly correspond to cue points inside specific video content assets. FIG. 6 exemplifies how cue points trigger pre-defined advertising events stored and indexed with metadata in the ad server or other database. An example of the event may include the extraction of a single video frame or a series of frames of a video production, which in turn becomes the interactive advertisement that is laid over the video production to create in seamless interactive clickable video ad. As shown in FIG. 6, the product being advertised is highlight via rotoscoping, and additional information may be obtained about by clicking on the product.

By the use of the present invention, an improved, method is provided for advertising products by interactively placing them either in a timeline or embedding them in a live overlay on a video production.

It is understood that the present invention may take many forms and embodiments. Accordingly, several variations may be made in the foregoing without departing from the spirit or the scope of the invention. For example, the compositing of elements otherwise non-existing into the finished advertising product or filming green screen products and services into the production to later composite is the video editing application. Means for interconnecting components of the system may be achieved other than via the Internet, such as via fiber optic or cable network or satellite. The video stream may be supplied by alternative means incorporating, for example, DVD technology.

Having thus described the present invention by reference to certain or its preferred embodiments, it is noted that the embodiments disclosed are illustrative rather than limiting in nature and that a wide range of variations, modifications, changes, and substitution are contemplated in the foregoing disclosure and, in some instances, some features of the present invention may be employed without a corresponding use of the other features. Many such variations and modifications may be considered obvious and desirable by those skilled in the art based upon a review of the foregoing description of preferred embodiments. Accordingly, it is appropriate that the appended claims be construed broadly and in a manner consistent with the scope of the invention. 

What is claimed is:
 1. A processor-implemented method, comprising: transmitting, from one or more servers, a video production to a video player, the video production including at least one product or service that is displayed during playing of the video production by the video player; and transmitting, from one or more servers, a cue point data structure associated with the video production to the video player, the cue point data structure stored separately from the video production, the cue point data structure including at least one set of cue point metadata, each set of cue point metadata including (i) an indicator of an elapsed time at which an advertising material is to be displayed relative to a time of the video production being played, and (ii) a pointer to the advertising material, the video player configured to process the cue point data structure to determine an elapsed time in the video production corresponding to each set of cue point metadata, the video player also being configured such that, for each set of cue point metadata, the video player: (a) makes a request for the advertising material indicated by the pointer in that set of cue point metadata, and (b) receives the advertising material indicated by the pointer in that set of cue point metadata in response to the request.
 2. The processor-implemented method of claim 1, wherein the video player is configured to process the cue point data structure to determine an elapsed time in the video production corresponding to each set of cue point metadata prior to playing the video production.
 3. The processor-implemented method of claim 1, wherein the video player is configured such that, for each set of cue point metadata, the request for the advertising material is based on the elapsed time indicated in that set of cue point metadata.
 4. The processor-implemented method of claim 1, wherein the video player is configured to make at least one request for advertising material prior to playing the video production.
 5. The processor-implemented method of claim 1, wherein at least one request for advertising material includes some cue point metadata from the at least one set of cue point metadata.
 6. The processor-implemented method of claim 1, wherein at least one request for advertising material includes a video production identifier associated with the video production.
 7. The processor-implemented method of claim 1, wherein the video player is further configured to track user interactions with advertising material.
 8. The processor-implemented method of claim 1, wherein the video player is further configured to track user interactions with advertising material, the method further comprising: receiving tracked user interactions from the video player.
 9. The processor-implemented method of claim 1, wherein the video player is configured such that, for each set of cue point metadata, a visual calling cue point is displayed in a timeline for the video production.
 10. A non-transitory computer-readable medium comprising instructions, the instructions when executed by at least one computer processor causing the at least one computer processor to: transmit a video production to a video player, the video production including at least one product or service that is displayed during playback of the video production by the video player; and transmit, separate from the video production, a cue point data structure associated with the video production to the video player, the cue point data structure including at least one set of cue point metadata, each set of cue point metadata including (i) a pointer to advertising material, and (ii) an indicator of an elapsed time at which the advertising material is to be displayed relative to a playback time of the video production, the video player configured to process the cue point data structure to determine an elapsed time in the video production corresponding to each set of cue point metadata, the video player also being configured such that, for each set of cue point metadata, the video player: (a) makes a request for the advertising material indicated by the pointer in that set of cue point metadata, and (b) receives the advertising material indicated by the pointer in that set of cue point metadata in response to the request.
 11. A processor-implemented method, comprising: receiving a video production including at least one product or service that is displayed during playback of the video production; receiving, separate from the video production, a cue point data structure associated with the video production, the cue point data structure including at least one set of cue point metadata, each set of cue point metadata having (i) an indicator of an elapsed time at which an advertising material is to be displayed relative to a time of the video production being played, and (ii) an advertising material pointer; processing the cue point data structure to determine an elapsed time in the video production corresponding to each set of cue point metadata; and for each set of cue point metadata, issuing a request for advertising material based on the advertising material pointer in that set of cue point metadata, and receiving advertising material in response to the request based on the advertising material pointer in that set of cue point metadata.
 12. The processor-implemented method of claim 11, further comprising: displaying the video production to a user.
 14. The processor-implemented method of claim 11, further comprising: displaying the video production to a user, at least one request for advertising material being issued prior to displaying the video production.
 15. The processor-implemented method of claim 11, wherein the request for advertising material for each set of cue point metadata is based on the elapsed time indicated in that set of cue point metadata.
 16. The processor-implemented method of claim 11, wherein at least one request for advertising material includes a video production identifier.
 17. The processor-implemented method of claim 11, further comprising: displaying a timeline for the video production, the timeline including a visual calling cue point for each set of cue point metadata.
 18. The processor-implemented method of claim 11, further comprising: displaying the video production to a user; and displaying the received advertising material to the user for each set of cue point metadata based on the indicator of elapsed time for that set of cue point metadata.
 19. The processor-implemented method of claim 11, further comprising: displaying the video production to a user; displaying the advertising material to the user for each set of cue point metadata based on the indicator of elapsed time for that set of cue point metadata; and tracking user interaction with the advertising material for each set of cue point metadata.
 20. A non-transitory computer-readable medium containing instructions, the instructions when executed by at least one computer processor causing the at least one computer processor to: receive a video production including at least one product or service that is displayed during playing of the video production; receive a cue point data structure associated with the video production, the cue point data structure stored separately from the video production, the cue point data structure including at least one set of cue point metadata, each set of cue point metadata having (i) an indicator of an elapsed time at which an advertising material is to be displayed relative to a time of the video production being played, and (ii) an advertising material pointer; process the cue point data structure to determine an elapsed time in the video production corresponding to each set of cue point metadata; send a request for advertising material based on the advertising material pointer in each set of cue point metadata; and receive advertising material in response to the request based on the advertising material pointer in each set of cue point metadata. 